Impact of Video

Great article from the September 14th, 2009 Edition of BtoB Magazine that talks about the impact of video for marketing and lead generation.

“All the collateral material we produce doesn’t have the same impact as video.”

This is my favorite quote from the article from Steven Link, Exec VP-Marketing of Midwest Employers Casualty Co.

Exciting to see someone celebrating their success in using video to effectively grow their market with their customers.

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This entry was posted on Wednesday, September 16th, 2009 at 9:46 am and is filed under Innovation, Marketing, Packaging. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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